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Customer centricity
Customer centricity as a driver of successful customer relationships
Perceived customer centricity is the key prerequisite for successful customer relationships and thus – according to Prof. Dominik Georgi, Prof. Jan-Erik Baars and Luc Holzach – a stronger driver than (for example) customer satisfaction. The following summarizes the most important points from the article of the same name that appeared in Marketing Review St. Gallen (MRSG).
3. April 2025·4min
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