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Learnings from strong and weak sectors
“Problems in the area of customer centricity are often obvious, but you need to bear them in mind,” say Professors Jan-Erik Baars and Dominik Georgi from Lucerne University of Applied Sciences and Arts. In an interview, these two experts in the field of customer centricity outline what can be learnt from strong and weak sectors. The founders and managing partners of the Custopia platform talk about emotionality, top-down strategies, and what can be expected in the future when it comes to customer centricity.