Welcome to the CC-Score Self-test!

This free self-test tool allows you to gain an initial assessment of the customer centricity of a company. The immediate evaluation of the assessment can be used after completing the evaluation to decide on further measures.

The data collected will not be published and will be used exclusively for scientific purposes. Company-internal data will not be collected.

Customer centricity in this evaluation refers to the ability of a company to align all activities, services and results (products, services, communication and company components) with its customers.

Please evaluate the criteria from your personal perspective and based on your experiences in or with the company. Please provide an assessment for each statement. Please estimate to what extent the following statements apply to you, or select the appropriate option. Answering the questions takes about 10-15 minutes.

To get started, please click on "Start survey".